Hatching new ideas
Articles
Diane Schmalensee, founder of Schmalensee Partners, is a frequent speaker at conferences and client retreats and has published many articles in leading marketing, marketing research and business journals. These articles are examples of Schmalensee Partners’ leading-edge thinking.
Creating Win-Win Relationships
The Perfect Scale
The Great Quality/Listening Connection
How to Make Research More Actionable
(Winner of the Dave Hardin Prize for the best research article of the year from the American Marketing Association)
Making Mergers More Successful
Measuring Progress on Your Shared Vision
Quality Professionals Can Increase the Success of Mergers and Acquisitions
Rules of Thumb for Business to Business Research
Unleashing the Power of Connecting Disciplines
Measuring Returns on Research
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