Articles


Schmalensee Partners has written a number of articles for leading research, marketing and general business publications.  These articles are examples of Schmalensee Partners’ leading-edge thinking.   

	Measuring Returns on Research
	Finding the “Perfect” Scale
	Unleashing the Power of Connecting Disciplines
	Rules of Thumb for Business to Business Research
	Quality Professionals Can Increase the Success of Mergers and Acquisitions
	"Lost" Customer by Richard Sawyer
	How to Make Research More Actionable
	Measuring Progress on Your Shared Vision
	The Great Quality/Listening Connection
	Making Mergers More Successful