Marketing research case studies: Skyrocketing Customer Satisfaction Building Customer Loyalty and Growing into New Markets Growing the Business by Understanding Customers’ Needs Retaining and Attracting Valued Employees for Success Turning Market Researchers into Trusted Partners Breaking Down Barriers to Improvement Making a Market Research Department Invaluable Gaining Executive Commitment to Action with ROI Analysis Management consulting case studies: Using Performance Standards to Give Outstanding Service Merging without Losing Valued Employees and Customers Increasing Profits with Well-Balanced Measures Growing Revenues with Service Guarantees Increasing Competitiveness by Attacking Initiative Overload Building Support for Change – Removing Barriers Communicating Throughout Major Change Developing and Implementing a Customer-Focused Strategy Eliminating Errors in Daily Work Improving Service and Lowering Costs with New Processes and Software Maintaining Productivity During Corporate Change: Retention and Release