Speeches


Market Research Masters Consortium. Sponsored by the AMA and given with Dawn Lesh. 

“The ROI of Research:  MR’s Impact on the Bottom Line”. With Dawn Lesh at Conference Board Marketing Research Conference.

"Basic Strategic Planning - a Valuable Tool for Marketers". A day-long tutorial at Strategic Marketing conference.

“How to Talk so CEO’s Listen”. ASQ Service Quality conference.

Innovate Boston. Facilitating executive insights on causes of economic innovation.

“Do’s and Don’ts of Customer Satisfaction Research”. ASQ BOSCON conference.

“Leading the Way to an Ideal Customer Experience” Greater Boston Manufacturing Partnership and ASQ BOSCON.

"Rules of Thumb for B2B Customer Satisfaction, Loyalty and Other Quality Research". ASQ Services Division Conference.

"Making Research Actionable at AARP". With Shereen Remez of AARP at Executive Insights conference.

"How to Be Truly Customer Focused". Non-Profit Marketing Conference.

... more